Research on Enterprise Technological Innovation and Marketing Organization Innovation

  • Yang Chen, Man-li Zhao
  • Published 2010 in 2010 International Conference on E-Product E-Service and E-Entertainment

Abstract

This article studies the enterprise technological innovation from marketing management, firstly analyzed the technological innovation and the marketing management innovation as well as their relations; then, elaborated the marketing concept based on the technological innovation; finally proposed complete framework and contents of the marketing organizational structure matched with the new marketing idea

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